Businesses invest a lot when it comes to marketing their products. They buy time slots on television, radios, newspaper, and all other kinds of media. But in the past few years, advertisement and marketing have been growing rapidly on the internet. More and more businesses spend their budget and resources advertising their goods, products, and their services to the internet. What most businesses here in Singapore do, is that they hire search engine optimization (SEO) agencies to boost up the traffic and get more people to look at their products online. This has been a common business practice in terms of online growth.
The main reason why search engine optimization and marketing is way ahead of other forms of marketing strategies that can directly affect a company’s growth is that billions of people actually use the internet daily. Imagine if your product and services are available for international transactions, then you can actually market it throughout hundreds of countries. What more if your website is ranked quite well in terms of search engine results? Then traffic will start to get bigger and your product and services will be exposed to more users online. By then, it will just be a matter of how you can make those people buy your products after they see it on your website.
Aside from the fact that most people transact online these days, search engine optimization makes it possible for users to look up stuff online with regard to their interest and providing them exactly what they need or whatever they are looking into. So it is not just beneficial for the business since they get internet traffic to their website, but it also helps the end users by providing them a search result of what they are looking for, accurately. Another benefit for the users is the fact that the way most search engines index websites are based on credibility. So if a website does not contain credible content or links that are not backed up with reputable sites, then it is less likely to appear on the top page of the search results, making the end users less prone to being scammed, or get their sensitive information stolen by phishing sites.
As for businesses, what makes search engine optimization perfect for them is that the people who are using search engines are basically potential customers of their product, given that the right keywords are used and the user is actually interested in whatever they are searching. So most of the time, unlike paid advertisement and marketing strategies, search engine optimization is the best marketing method in terms of getting a better sales conversion. It means that most people who will visit your website or online shop are more likely to buy your goods and services! And they do not even have to know what your website name is or know that your website exists! They simply just have to type in whatever they are interested in the search bar, then given that your SEO agency does an awesome job, then the users might just see you on the first ranking spot!
Digital Marketing Guide 